Google Merchant Center MCP by InsightfulPipe
Hosted Google Merchant Center MCP server, with each action switched on or off per account.
Installation
Ajoutez ceci à la configuration MCP de votre client (Claude Desktop : claude_desktop_config.json ; Cursor : .cursor/mcp.json ; VS Code et les autres utilisent la même forme « mcpServers »).
claude mcp add --transport http google-merchant-center-mcp-by-insightful 'https://google-merchant-center.insightfulmcp.com/'{
"mcpServers": {
"google-merchant-center-mcp-by-insightful": {
"type": "http",
"url": "https://google-merchant-center.insightfulmcp.com/"
}
}
}Documentation
Tirée du README du projet sur GitHub, actualisée chaque semaine. Les liens ouvrent GitHub.
Sommaire
Google Merchant Center MCP Server by Insightful Pipe
Connect Google Merchant Center to AI assistants: product feeds, inventory, promotions and Shopping performance.
Part of the Insightful Pipe MCP Server Collection — use Google Merchant Center from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).
MCP Server URL
https://google-merchant-center.insightfulmcp.com/What is Google Merchant Center MCP?
Google Merchant Center MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Manage product feeds, inventory, promotions, and return policies, and query Shopping performance through the Merchant API.
Installation
Claude
- Copy the MCP Server URL:
https://google-merchant-center.insightfulmcp.com/ - Open Claude Connectors Settings
- Scroll to the bottom and click Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://google-merchant-center.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http google-merchant-center https://google-merchant-center.insightfulmcp.com/Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"google-merchant-center": {
"url": "https://google-merchant-center.insightfulmcp.com/"
}
}
}When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
44 actions: 22 read, 22 write.
Read Actions (22)
| Action | Description |
|---|---|
get_account | Get the Merchant Center account information |
get_business_info | Get business identity info (address, phone, customer service) |
get_datasource | Get a single data source by its numeric ID (datasource_id path param) |
get_product | Get a single product by its full product ID (contentLanguage~feedLabel~offerId, e.g. en~US~SKU123) |
get_product_status | Get a product's approval status, issues, and destinations (returns the product with its productStatus) |
get_program_review | Get a program's participation state and review eligibility (program_id path param, e.g. 'shopping-ads'); returns the program resource |
get_promotion | Get a single promotion by ID (promotion_id path param) |
get_region | Get one region by ID (region_id path param) |
get_return_policy | Get a single return policy by ID (policy_id path param) |
get_shipping_settings | Get shipping settings (services, rate groups, delivery times) |
get_user | Get a single user by email (user_email path param) |
list_account_issues | List account-level issues (policy, missing settings, etc.) |
list_datasources | List all data sources (primary, supplemental, file-based, API-based) |
list_local_inventories | List local (in-store) inventories for a product (product_id path param) |
list_products | List all products in the Merchant Center account |
list_programs | List participation in Merchant Center programs (Shopping Ads, Free Listings, etc.) |
list_promotions | List all promotions in the Merchant Center |
list_regional_inventories | List regional inventories for a product (product_id path param) |
list_regions | List all regions configured on the account |
list_return_policies | List online return policies attached to this account |
list_users | List users with access to this Merchant Center account |
query_report | Run a Merchant API Reports query (SQL-like dialect) |
Write Actions (22)
| Action | Description |
|---|---|
add_user | Add a user to the account by email with the given access rights |
create_local_inventory_feed | Create a scheduled-fetch LOCAL INVENTORY data source (file input, as Google requires) |
create_primary_feed | Create an API-based primary product data source (use its id as data_source_id for insert_product) |
create_promotion_feed | Create an API-based PROMOTION data source (use its id as data_source_id for insert_promotion) |
create_region | Create a region defined by postal codes or geotarget ids |
create_regional_inventory_feed | Create an API-based REGIONAL INVENTORY data source for a feed label |
create_return_policy | Create an online return policy from flat fields |
create_supplemental_feed | Create an API-based supplemental product data source (optionally linked to a primary feed) |
delete_datasource | Delete a data source (datasource_id path param) |
delete_product | Delete a product input |
delete_region | Delete a region (region_id path param) |
delete_return_policy | Delete a return policy (policy_id path param) |
fetch_datasource | Trigger an immediate fetch of a FILE-based data source (datasource_id path param) |
insert_product | Insert or update a product (upsert) |
insert_promotion | Insert or update a promotion (needs a promotion-type data_source_id) |
remove_user | Remove a user from the account (user_email path param) |
update_business_info | Patch business identity (address and/or phone) |
update_local_inventory | Insert/update local (in-store) inventory for a product (store_code must match a Business Profile store) |
update_product | Update a product (upsert via productInputs:insert) |
update_region | Patch a region (region_id path param); updateMask is derived from the fields you pass |
update_regional_inventory | Insert/update regional inventory for a product (needs a configured region_id via create_region) |
update_shipping_settings | REPLACE shipping with a single flat-rate service (wipes existing services) |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
"Which products have issues or are disapproved?""Show Shopping performance by product for the last 30 days""List my return policies"Pricing
The Google Merchant Center MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Explore More MCP Servers by Insightful Pipe
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.
Resources
Support
- Documentation: insightfulpipe.com/docs
- All MCP Servers: insightfulpipe.com/mcp-servers
- Email: support@insightfulpipe.com
Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →
License
MIT License - see LICENSE for details.
Questions fréquentes
Qu'est-ce que Google Merchant Center MCP by InsightfulPipe ?
Hosted Google Merchant Center MCP server, with each action switched on or off per account.
Comment installer Google Merchant Center MCP by InsightfulPipe ?
Il fonctionne comme serveur distant. Dans Claude Code : claude mcp add --transport http google-merchant-center-mcp-by-insightful 'https://google-merchant-center.insightfulmcp.com/'. Pour les autres clients, collez la configuration JSON de cette page dans leurs réglages MCP.
Faut-il une clé API pour Google Merchant Center MCP by InsightfulPipe ?
Son entrée au registre n'indique aucune clé ni secret obligatoire. Certaines fonctions peuvent tout de même demander un compte auprès du service auquel il se connecte.
Google Merchant Center MCP by InsightfulPipe est-il open source ?
Oui. Son code est sur GitHub sous licence MIT.
Qui maintient Google Merchant Center MCP by InsightfulPipe ?
Il est publié par Insightful-Pipe. AI.tn le référence sans le maintenir ni le recommander.
Issu du registre MCP officiel. Être listé n'est pas une recommandation : vérifiez le code et les permissions d'un serveur avant de lui donner accès à vos données.