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Google Analytics 4 MCP by InsightfulPipe

Registre officiel Marketing et ventes

Hosted Google Analytics 4 MCP server, with each action switched on or off per account.

Code source Site web Documentation

Installation

Ajoutez ceci à la configuration MCP de votre client (Claude Desktop : claude_desktop_config.json ; Cursor : .cursor/mcp.json ; VS Code et les autres utilisent la même forme « mcpServers »).

Remote (streamable-http)
Claude Code 
claude mcp add --transport http google-analytics-4-mcp-by-insightfulpipe 'https://google-analytics.insightfulmcp.com/'
Configuration JSON (Claude Desktop, Cursor, VS Code) 
{
    "mcpServers": {
        "google-analytics-4-mcp-by-insightfulpipe": {
            "type": "http",
            "url": "https://google-analytics.insightfulmcp.com/"
        }
    }
}

Documentation

Tirée du README du projet sur GitHub, actualisée chaque semaine. Les liens ouvrent GitHub.

Sommaire
  1. Google Analytics 4 MCP Server (GA4) by Insightful Pipe
  2. MCP Server URL
  3. What is Google Analytics 4 MCP?
  4. Installation
  5. Available Actions
  6. Control What Your AI Can Do
  7. Usage Examples
  8. Supported Metrics
  9. Why Google Analytics 4 MCP?
  10. Security & Privacy
  11. Pricing
  12. Ready-Made Skills and Prompts
  13. Explore More MCP Servers by Insightful Pipe
  14. Resources
  15. Support
  16. License

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

Connect Google Analytics 4 to AI assistants for website analytics and property management.

Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.

MCP Server URL

https://google-analytics.insightfulmcp.com/

What is Google Analytics 4 MCP?

Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:

  • Ask questions about website traffic in natural language
  • Analyze user behavior, conversions, and engagement
  • Generate custom reports through conversation
  • Get AI-powered insights and recommendations
  • Access traffic sources, pages, events, and demographics

Installation

Claude
  1. Copy the MCP Server URL: https://google-analytics.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-analytics.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code
claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/
Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-analytics": {
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

62 actions: 26 read, 36 write.

Read Actions (26)

Show all 26 read actions

ActionDescription
ecommerceE-commerce performance data including transactions, revenue, and product metrics
eventsEvent tracking data including event names, counts, and user engagement
geoGeographic performance data including country, region, city, and language
get_audienceGet one audience, including its filter clauses
get_bigquery_linkGet one BigQuery export link
get_channel_groupGet one channel group, including its grouping rules
get_custom_dimensionGet a single GA4 custom dimension by id
get_custom_metricGet a single GA4 custom metric by id
get_data_retention_settingsRead a GA4 property's event and user data retention settings
get_data_streamFetch one data stream, including its Measurement ID
get_enhanced_measurement_settingsRead the enhanced measurement settings of a web data stream
get_key_eventGet a single GA4 key event by id
get_propertyFetch a GA4 property's settings (name, time zone, currency, industry)
get_reportExecute GA4 runReport with arbitrary metrics and dimensions
list_audiencesList the audiences on a property
list_bigquery_linksList the BigQuery export links on a property
list_channel_groupsList the channel groups on a property
list_custom_dimensionsList the GA4 custom dimensions on a property
list_custom_metricsList the GA4 custom metrics on a property
list_data_streamsList a GA4 property's data streams (web, Android, iOS)
list_google_ads_linksList the Google Ads accounts linked to a GA4 property
list_key_eventsList the GA4 key events (conversions) on a property
pagesPage-level performance data including views, engagement, and user behavior
techTechnology breakdown data including browser, device, OS, and platform
traffic_sourcesTraffic acquisition data including source, medium, campaign, and channel groupings
user_demographicsUser demographic data including age, gender, interests, and user type
Write Actions (36)

Show all 36 write actions

ActionDescription
acknowledge_user_data_collectionAttest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created
archive_audienceArchive an audience so it stops collecting members
archive_custom_dimensionArchive a GA4 custom dimension (frees a slot; not a hard delete)
archive_custom_metricArchive a GA4 custom metric (frees a slot; not a hard delete)
create_audienceCreate an audience from a set of filter clauses
create_bigquery_linkLink a GA4 property to a BigQuery project for raw event export
create_channel_groupCreate a custom channel group from grouping rules
create_custom_dimensionCreate a GA4 custom dimension from an event parameter
create_custom_metricCreate a GA4 custom metric from an event parameter
create_data_streamCreate a web, Android or iOS data stream on a GA4 property
create_google_ads_linkLink a Google Ads account to a GA4 property
create_key_eventCreate a GA4 key event (conversion) for an event name
create_measurement_protocol_secretCreate a Measurement Protocol secret so server-side events can be sent to a stream
create_propertyCreate a new GA4 property under an account
delete_bigquery_linkRemove a BigQuery export link
delete_channel_groupDelete a custom channel group
delete_data_streamDelete a data stream from a GA4 property
delete_google_ads_linkUnlink a Google Ads account from a GA4 property
delete_key_eventDelete a GA4 key event (conversion)
delete_measurement_protocol_secretDelete a Measurement Protocol secret, revoking server-side sends that use it
delete_propertySoft-delete (trash) the connected GA4 property
get_measurement_protocol_secretGet one Measurement Protocol secret, including its secret value
list_accountsList the GA4 accounts this connection can administer
list_measurement_protocol_secretsList the Measurement Protocol secrets on a data stream
update_audienceRename an audience or change its description
update_bigquery_linkChange what a BigQuery export link exports
update_channel_groupChange a channel group's name, description, rules, or primary flag
update_custom_dimensionUpdate a GA4 custom dimension's display name / description
update_custom_metricUpdate a GA4 custom metric's display name / description
update_data_retention_settingsSet how long a GA4 property retains event and user data
update_data_streamUpdate a data stream's display name or default URI
update_enhanced_measurement_settingsTurn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off
update_google_ads_linkUpdate a Google Ads link's personalized-advertising setting
update_key_eventUpdate a GA4 key event's counting method or default value
update_measurement_protocol_secretRename a Measurement Protocol secret
update_propertyUpdate a GA4 property's display name, time zone, currency or industry

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Traffic Analysis
"Show me website traffic for the last 30 days compared to the previous period"
Acquisition Insights
"Which traffic sources have the highest conversion rate?"
Page Performance
"What are my top 10 landing pages by engagement rate?"
E-commerce Analytics
"What's our revenue trend this quarter and which products are selling best?"
User Behavior
"How do mobile users behave differently from desktop users?"
Custom Reports
"Run a report showing sessions by country and device category"

Supported Metrics

MetricDescription
UsersUnique visitors to your site
SessionsTotal website visits
PageviewsTotal page views
Engagement RatePercentage of engaged sessions
Average Session DurationTime spent on site
Bounce RateSingle-page sessions
ConversionsGoal completions
RevenueE-commerce revenue (if applicable)

Why Google Analytics 4 MCP?

For Digital Marketers
  • Instant answers - No more complex report building
  • Natural language - Ask questions like you're talking to an analyst
  • Cross-channel insights - Combine with ad platform data
For Website Owners
  • Understand your audience - Deep user behavior insights
  • Track goals - Monitor what matters to your business
  • Identify opportunities - AI-powered recommendations
For Analysts
  • Faster exploration - Query data conversationally
  • Automated insights - AI surfaces important patterns
  • Flexible reporting - Generate any report through chat

Security & Privacy

  • Official Google Analytics API - Direct integration with Google's API
  • OAuth 2.0 - Secure Google authentication
  • Data encryption - Secure data transmission

Pricing

The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Google MCP Servers
SEO & Performance MCP Servers

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Questions fréquentes

Qu'est-ce que Google Analytics 4 MCP by InsightfulPipe ?

Hosted Google Analytics 4 MCP server, with each action switched on or off per account.

Comment installer Google Analytics 4 MCP by InsightfulPipe ?

Il fonctionne comme serveur distant. Dans Claude Code : claude mcp add --transport http google-analytics-4-mcp-by-insightfulpipe 'https://google-analytics.insightfulmcp.com/'. Pour les autres clients, collez la configuration JSON de cette page dans leurs réglages MCP.

Faut-il une clé API pour Google Analytics 4 MCP by InsightfulPipe ?

Son entrée au registre n'indique aucune clé ni secret obligatoire. Certaines fonctions peuvent tout de même demander un compte auprès du service auquel il se connecte.

Google Analytics 4 MCP by InsightfulPipe est-il open source ?

Oui. Son code est sur GitHub sous licence MIT.

Qui maintient Google Analytics 4 MCP by InsightfulPipe ?

Il est publié par Insightful-Pipe. AI.tn le référence sans le maintenir ni le recommander.

Issu du registre MCP officiel. Être listé n'est pas une recommandation : vérifiez le code et les permissions d'un serveur avant de lui donner accès à vos données.