Google Ads MCP by InsightfulPipe

Google Ads MCP Server by Insightful Pipe

Connect Google Ads to AI assistants for advertising analytics and campaign management.

Part of the Insightful Pipe MCP Server Collection — Connect your Google Ads account to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol (MCP). Analyze campaigns, optimize ad spend, and get AI-driven insights directly in your conversations.

MCP Server URL

https://google-ads.insightfulmcp.com/

What is Google Ads MCP?

Google Ads MCP is a remote Model Context Protocol server that enables AI assistants to interact with your Google Ads data. This MCP integration allows you to:

• Query campaign performance metrics using natural language
• Analyze ad group and keyword performance
• Get AI-powered recommendations for campaign optimization
• Monitor ROAS, CTR, CPC, and conversion metrics
• Create and manage campaigns, ad groups, and keywords
• Execute custom GAQL queries for advanced reporting

Installation

Claude

1. Copy the MCP Server URL: https://google-ads.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://google-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-ads https://google-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "google-ads": {
      "url": "https://google-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Gemini CLI

gemini mcp add --transport http google-ads https://google-ads.insightfulmcp.com/

Available Actions

99 actions: 37 read, 62 write.

Read Actions (37)

Show all 37 read actions

Write Actions (62)

Show all 62 write actions

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

New Google Ads campaigns, ad groups and ads are created paused, so nothing goes live until you enable it.

Usage Examples

Query Campaign Performance

"Show me my Google Ads campaign performance for the last 30 days"

Analyze Keywords

"What are my top 10 performing keywords by conversion rate?"

Generate Keyword Ideas

"Generate keyword ideas for 'running shoes' using Keyword Planner"

Execute Custom GAQL Query

"Run a GAQL query to get campaign metrics grouped by device"

Create Campaign

"Create a new search campaign called 'Summer Sale' with a $50 daily budget"

Add Keywords

"Add 'best running shoes' as a phrase match keyword to my Running campaign"

Supported Campaign Types

• Search Campaigns - Text ads on Google Search
• Display Campaigns - Visual ads across the Google Display Network
• Shopping Campaigns - Product listing ads
• Video Campaigns - YouTube and video partner ads
• Performance Max - AI-powered cross-channel campaigns
• App Campaigns - Mobile app promotion

Why Use Google Ads MCP?

For Marketers

• Save time - Query data without logging into Google Ads
• Natural language - No need to learn complex reporting interfaces
• AI insights - Get recommendations you might have missed

For Agencies

• Multi-account management - Query across client accounts
• Automated reporting - Generate client reports conversationally
• Scalable analysis - Analyze more data in less time

For Developers

• MCP standard - Built on the open Model Context Protocol
• Easy integration - Works with any MCP-compatible AI assistant
• Full API access - Both read and write operations supported

Security & Privacy

• OAuth 2.0 - Secure authentication with Google
• Granular permissions - Control read vs write access
• Data encryption - All data transmitted securely

Pricing

The Google Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for Google Ads — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Advertising MCP Servers

• Facebook Ads MCP - Meta advertising analytics
• TikTok Ads MCP - TikTok advertising
• LinkedIn Ads MCP - B2B advertising
• Microsoft Ads MCP - Bing advertising
• Pinterest Ads MCP - Pinterest advertising
• Snapchat Ads MCP - Snapchat advertising
• X Ads MCP - Twitter/X advertising

Analytics MCP Servers

• Google Analytics MCP - Website analytics
• Google Search Console MCP - SEO analytics

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: support@insightfulpipe.com

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.