Stobo SEO & AEO Audit

Official registry Archived Marketing and sales

AI-powered SEO and AEO audit for websites

Install

Add this to your client's MCP configuration (Claude Desktop: claude_desktop_config.json; Cursor: .cursor/mcp.json; VS Code and others use the same "mcpServers" shape).

PYPI package stobo-mcp

Claude Code

claude mcp add stobo-seo-aeo-audit -e 'STOBO_API_KEY=<your stobo_api_key>' -e 'STOBO_BASE_URL=<STOBO_BASE_URL>' -- uvx stobo-mcp==0.4.3

JSON configuration (Claude Desktop, Cursor, VS Code)

{
    "mcpServers": {
        "stobo-seo-aeo-audit": {
            "command": "uvx",
            "args": [
                "stobo-mcp==0.4.3"
            ],
            "env": {
                "STOBO_API_KEY": "<your stobo_api_key>",
                "STOBO_BASE_URL": "<STOBO_BASE_URL>"
            }
        }
    }
}

Environment variables

STOBO_API_KEY secret API key from trystobo.com (optional — free tools work without it)
STOBO_BASE_URL API base URL (default: https://api.trystobo.com)

Documentation

From the project's README on GitHub, refreshed weekly. Links open on GitHub.

Contents

Stobo MCP Server
Why not just use web_fetch?
What happens after an audit
Tools
Routing
Install
Setup
Upgrades
What's new in v0.5.0
License

Stobo MCP Server

⚠️ Retired (May 2026). The Stobo SEO/AEO audit service has been shut down and its API is no longer available. This MCP server no longer performs audits — it exposes a single stobo_status tool that reports the retirement and nothing else. Published versions remain installable for archival purposes only. Thank you to everyone who used it.

Audit any site for SEO, AEO, and E-E-A-T from Claude Desktop. Get a structured fix brief your developer can drop straight into Claude Code, Cursor, or VS Code and start shipping.

You: stobo this site: example.com

Claude: I just received a complete audit for example.com. SEO, AEO, EEAT,
per-page breakdowns, 30+ checks with scores and details.

Want me to generate a fix brief you can download and drop into
Claude Code, Cursor, or hand off to your developer?

Why not just use web_fetch?

Fetching every page manually costs ~386,000 tokens across 16+ calls. It still misses Core Web Vitals, TTFB, and Flesch-Kincaid. Those metrics require server-side computation. Stobo runs everything in one call.

	Manual (web_fetch)	Stobo MCP
`audit_site`	71,000 tk · 6 fetches	20,000 tk · 1 call
`audit_freshness`	60,000 tk · 20 fetches	3,000 tk · 1 call
`generate_llms_txt`	35,000 tk · 6 fetches	3,000 tk · 1 call
`extract_tone`	35,000 tk · 10 fetches	5,000 tk · 1 call
Full suite	264,500 tk · 56 fetches	47,000 tk · 9 calls

82% fewer tokens. And you get metrics Claude cannot compute from raw HTML alone.

What happens after an audit

Claude receives 30+ scored checks across SEO, AEO, and E-E-A-T. It then offers a fix brief: structured markdown with every failing check, prioritized by impact, with specific fix instructions. Paste it into Claude Code, Cursor, or VS Code and start shipping.

Claude also offers generators for quick wins. Failing robots.txt? Claude generates one. Same for llms.txt, sitemap, and freshness code. The audit-to-fix loop runs in a single conversation.

Tools

Free — no API key required

Say to Claude	What it does	Tool
"Stobo this site: example.com"	30 SEO + 7 AEO checks + E-E-A-T + blog detection across your whole site	`audit_site`
"Audit this article: example.com/blog/post"	7 SEO + 14 AEO checks on a single article	`audit_article`
"Generate a fix brief"	Structured markdown fix brief from a completed audit. Numbered tasks, priority order, fix instructions. IDE-ready.	`generate_fix_brief`
"Check freshness across example.com/sitemap.xml"	Scan your sitemap for datePublished and dateModified coverage	`audit_freshness`
"Generate a robots.txt for example.com"	AI-crawler-friendly robots.txt. All 21 major bots covered.	`generate_robots_txt`
"Generate a sitemap for example.com"	BFS-crawl up to 200 URLs and return a sitemap.xml	`generate_sitemap`
"Generate freshness code for example.com/blog/post"	JSON-LD snippet with datePublished and dateModified	`generate_freshness_code`
"Check connection"	Diagnostic ping. Also tells you if a newer MCP version is available.	`check_connection`

Premium — coming soon

Say to Claude	What it does	Tool
"Generate llms.txt for example.com"	Crawl your site and return a spec-compliant llms.txt	`generate_llms_txt`
"Extract brand voice from example.com/blog"	Analyze up to 10 articles and create a persistent voice profile	`extract_tone`
"Rewrite this article: example.com/blog/post"	Audit + tone match + full rewrite in one pipeline	`rewrite_article`
"Audit the UX of example.com"	50+ UX checks across accessibility, forms, typography, and navigation	`audit_ux`
"How many credits do I have?"	Credit balance and usage breakdown	`get_credits`

Routing

Domain or homepage → audit_site
Blog post or article URL → audit_article
After any audit → Claude offers generate_fix_brief automatically

Install

pip install stobo-mcp

No install with uvx:

uvx stobo-mcp

Setup

Add to your Claude Desktop config.

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json

Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "stobo": {
      "command": "stobo-mcp",
      "env": {
        "STOBO_API_KEY": "your-api-key",
        "STOBO_BASE_URL": "https://api.trystobo.com"
      }
    }
  }
}

STOBO_API_KEY is optional. Every audit and fix brief tool works without one. API key support for premium tools is coming soon.

Full setup guide at docs.trystobo.com.

Upgrades

pip install --upgrade stobo-mcp

Run check_connection. Claude tells you if a newer version is available.

What's new in v0.5.0

generate_fix_brief: structured fix brief from any completed audit. Free, instant, no LLM.
Claude now offers a fix brief automatically after every audit_site or audit_article run.
check_connection reports when a newer version is available.
Version strings are now consistent across server, client, and package.

License

MIT

Frequently asked questions

What is Stobo SEO & AEO Audit?

AI-powered SEO and AEO audit for websites

How do I install Stobo SEO & AEO Audit?

It runs on your machine. In Claude Code: claude mcp add stobo-seo-aeo-audit -e 'STOBO_API_KEY=<your stobo_api_key>' -e 'STOBO_BASE_URL=<STOBO_BASE_URL>' -- uvx stobo-mcp==0.4.3. For other clients, paste the JSON configuration from this page into their MCP settings.

Does Stobo SEO & AEO Audit need an API key?

Yes. It expects STOBO_API_KEY, which you set in its configuration.

Is Stobo SEO & AEO Audit open source?

Yes. Its code is on GitHub under the MIT license.

Who maintains Stobo SEO & AEO Audit?

It is published by stobo-app. AI.tn lists it but does not maintain or endorse it.

From the official MCP Registry. Listing is not an endorsement: review a server's code and permissions before giving it access to your data.

Server details

Listed in: Official MCP Registry
Publisher: stobo-app
Category: Marketing and sales
Runs: Local
GitHub stars: ★ 8
License: MIT
Language: Python
Last commit: May 26, 2026
Open issues: 0
Version: 0.4.3
Published: Feb 25, 2026

io.github.stobo-app/seo-audit

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