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Variafy

Official registry Marketing and sales

Meta ads from your AI assistant: results, wasted spend, campaigns. Every change is previewed first.

Source code Website Documentation

Install

Add this to your client's MCP configuration (Claude Desktop: claude_desktop_config.json; Cursor: .cursor/mcp.json; VS Code and others use the same "mcpServers" shape).

Remote (streamable-http)
Claude Code 
claude mcp add --transport http variafy 'https://www.variafy.com/mcp'
JSON configuration (Claude Desktop, Cursor, VS Code) 
{
    "mcpServers": {
        "variafy": {
            "type": "http",
            "url": "https://www.variafy.com/mcp"
        }
    }
}

Documentation

From the project's README on GitHub, refreshed weekly. Links open on GitHub.

Contents
  1. Variafy plugin
  2. Claude Code
  3. Codex
  4. Cursor
  5. Gemini CLI
  6. Other assistants
  7. Check that it works
  8. Links

Variafy plugin

Variafy connects Claude, ChatGPT, Codex, Cursor and Gemini CLI to your Meta (Facebook and Instagram) ad accounts. Read results and payments, find wasted spend, explain why cost per result rose, build paused campaigns and report to clients. Every change comes back as a preview first and is applied only when you confirm it.

The plugin brings two things:

  • The Variafy connector (https://www.variafy.com/mcp). You sign in with your Variafy account the first time it is used.
  • The variafy-ads skill: how to work with Variafy, and seven workflows — morning check, wasted spend, why cost per result rose, launching a campaign, refreshing creatives, a client report and a tracking check.

You need a Variafy account with a Meta ad account connected: variafy.com.

Claude Code

/plugin marketplace add DenysVolynskyi/variafy-plugins
/plugin install variafy@variafy

Then run /mcp, choose variafy and sign in.

Codex

codex plugin marketplace add DenysVolynskyi/variafy-plugins

Then type /plugins, open Variafy and choose Install plugin. Codex asks you to sign in to Variafy.

Cursor

Issue a token in the Variafy console under Assistant connection and add it to ~/.cursor/mcp.json:

{ "mcpServers": { "variafy": { "url": "https://www.variafy.com/mcp", "headers": { "Authorization": "Bearer sk_live_YOUR_TOKEN" } } } }

Gemini CLI

gemini extensions install https://github.com/DenysVolynskyi/variafy-plugins

Then run /mcp auth variafy and sign in. The extension adds the connector and the variafy-ads skill with the same seven workflows.

Other assistants

Claude, ChatGPT, Gemini, Copilot, Perplexity and others connect to the same address. Steps for each: variafy.com/help.

Check that it works

Ask the assistant: "Call start_here and show my ad accounts." It answers with the connected ad accounts and your plan.

The connector is listed in the official MCP Registry as com.variafy/variafy.

Frequently asked questions

What is Variafy?

Meta ads from your AI assistant: results, wasted spend, campaigns. Every change is previewed first.

How do I install Variafy?

It runs as a remote server. In Claude Code: claude mcp add --transport http variafy 'https://www.variafy.com/mcp'. For other clients, paste the JSON configuration from this page into their MCP settings.

Does Variafy need an API key?

Its registry entry lists no required key or secret. Some features may still need an account with the service it connects to.

Is Variafy open source?

Yes. Its code is on GitHub under the MIT license.

Who maintains Variafy?

It is published by DenysVolynskyi. AI.tn lists it but does not maintain or endorse it.

From the official MCP Registry. Listing is not an endorsement: review a server's code and permissions before giving it access to your data.