Microsoft Ads MCP by InsightfulPipe

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

Install

Add this to your client's MCP configuration (Claude Desktop: claude_desktop_config.json; Cursor: .cursor/mcp.json; VS Code and others use the same "mcpServers" shape).

Remote (streamable-http)

Claude Code

claude mcp add --transport http microsoft-ads-mcp-by-insightfulpipe 'https://microsoft-ads.insightfulmcp.com/'

JSON configuration (Claude Desktop, Cursor, VS Code)

{
    "mcpServers": {
        "microsoft-ads-mcp-by-insightfulpipe": {
            "type": "http",
            "url": "https://microsoft-ads.insightfulmcp.com/"
        }
    }
}

Documentation

From the project's README on GitHub, refreshed weekly. Links open on GitHub.

Contents

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe
MCP Server URL
What is Microsoft Ads MCP?
Installation
Available Actions
Control What Your AI Can Do
Usage Examples
Supported Metrics
Why Microsoft Ads MCP?
Security & Privacy
Pricing
Explore More MCP Servers by Insightful Pipe
Resources
Support
License

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

Query Bing Ads performance using natural language
Analyze keyword and audience performance
Generate detailed performance reports
Track ROAS across Microsoft Search Network
Get AI recommendations for campaign optimization

Installation

Claude

Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "microsoft-ads": {
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Action	Description
`get_ad_extension_associations`	Get ad extension associations for specific entities
`get_ad_extensions`	Get ad extensions for an account by type
`get_ad_group_criterions`	Get targeting criteria for an ad group
`get_ad_groups`	Get ad groups for a campaign
`get_ads`	Get ads for an ad group
`get_asset_groups`	Get asset groups for a Performance Max campaign
`get_audiences`	Get audience lists for an account
`get_bid_strategies`	Get portfolio bid strategies for an account
`get_budgets`	Get shared budgets for an account
`get_campaign_criterions`	Get targeting criteria for a campaign
`get_campaigns`	Get campaigns for an account
`get_conversion_goals`	Get conversion goals for an account
`get_experiments`	Get campaign experiments for an account
`get_keywords`	Get keywords for an ad group
`get_label_associations`	Get label associations for specific entities
`get_labels`	Get labels for an account
`get_negative_keywords_by_entity_ids`	Get negative keywords associated with campaigns or ad groups
`get_shared_entities`	Get shared negative keyword lists for an account
`get_shared_entity_associations`	Get associations between shared entities and campaigns
`get_shared_list_items`	Get items (negative keywords) in a shared list
`get_uet_tags`	Get Universal Event Tracking tags for an account
`get_videos`	Get videos from the account's video library with their processing status, by id or all active ones
`poll_report_status`	Poll for report generation status and fetch data when ready
`search_accounts`	Search for advertising accounts the user has access to
`submit_account_performance_report`	Submit an account performance report request
`submit_ad_group_performance_report`	Submit an ad group performance report request
`submit_ad_performance_report`	Submit an ad performance report request
`submit_age_gender_audience_report`	Submit an age and gender audience report request
`submit_audience_performance_report`	Submit an audience performance report request
`submit_campaign_performance_report`	Submit a campaign performance report request
`submit_geographic_performance_report`	Submit a geographic performance report request
`submit_goals_and_funnels_report`	Submit a goals and funnels report request
`submit_keyword_performance_report`	Submit a keyword performance report request
`submit_search_query_performance_report`	Submit a search query performance report request
`submit_user_location_performance_report`	Submit a user location performance report request

Actions That Make Changes (57)

Show all 57 write and destructive actions

Action	Description
`add_ad_extensions`	Create ad extensions in an account
`add_ad_group_criterions`	Add targeting criteria to ad groups (location, device, demographics, audience, etc.)
`add_ad_groups`	Create new ad groups in a campaign
`add_ads`	Create new ads in an ad group
`add_asset_groups`	Create asset groups for Performance Max campaigns
`add_audience_groups`	Create audience groups for targeting
`add_audiences`	Create audience lists (remarketing, customer match, etc.)
`add_bid_strategies`	Create portfolio bid strategies
`add_budgets`	Create new shared budgets in an account
`add_campaign_conversion_goals`	Associate conversion goals with campaigns
`add_campaign_criterions`	Add targeting criteria to campaigns (location, device, demographics, etc.)
`add_campaigns`	Create new campaigns in an account
`add_conversion_goals`	Create conversion goals for tracking
`add_conversion_value_rules`	Create conversion value rules for adjusting conversion values
`add_data_exclusions`	Create data exclusions to exclude time periods from bid strategy learning
`add_experiments`	Create campaign experiments for A/B testing
`add_keywords`	Create new keywords in an ad group
`add_labels`	Create new labels in an account
`add_list_items_to_shared_list`	Add negative keywords to an existing shared list
`add_negative_keywords_to_entities`	Add negative keywords to campaigns or ad groups
`add_seasonality_adjustments`	Create seasonality adjustments to inform bid strategies of expected conversion rate changes
`add_shared_entity`	Create a shared negative keyword list
`add_uet_tags`	Create Universal Event Tracking tags for conversion tracking
`add_videos`	Upload videos to the account's video library from direct-download URLs; returns their VideoIds
`apply_customer_list_items`	Add or remove items from a customer list audience
`apply_hotel_group_actions`	Apply add/update/delete actions to hotel group nodes
`apply_offline_conversion_adjustments`	Adjust previously submitted offline conversions
`apply_offline_conversions`	Submit offline conversion data
`apply_product_partition_actions`	Apply add/update/delete actions to product partition nodes in a Shopping campaign
`delete_keywords`	Delete keywords from an ad group
`delete_list_items_from_shared_list`	Remove individual negative keywords, by list item id, from a shared list without touching the list or its associations
`delete_negative_keywords_from_entities`	Remove specific negative keywords, by id, from campaigns or ad groups
`set_account_properties`	Set account-level properties (auto-tagging, tracking templates, etc.)
`set_ad_extension_associations`	Associate ad extensions with campaigns or ad groups
`set_label_associations`	Associate labels with campaigns, ad groups, ads, or keywords
`set_negative_sites_to_ad_groups`	Set negative site URLs for ad groups (replaces existing)
`set_negative_sites_to_campaigns`	Set negative site URLs for campaigns (replaces existing)
`set_shared_entity_associations`	Associate shared negative keyword lists with campaigns
`update_ad_extensions`	Update existing ad extensions
`update_ad_group_criterions`	Update targeting criteria on ad groups
`update_ad_groups`	Update existing ad groups
`update_ads`	Update existing ads
`update_asset_groups`	Update existing asset groups
`update_audience_groups`	Update existing audience groups
`update_audiences`	Update existing audience lists
`update_bid_strategies`	Update existing portfolio bid strategies
`update_budgets`	Update existing shared budgets
`update_campaign_criterions`	Update targeting criteria on campaigns
`update_campaigns`	Update existing campaigns
`update_conversion_goals`	Update existing conversion goals
`update_conversion_value_rules`	Update existing conversion value rules
`update_data_exclusions`	Update existing data exclusions
`update_experiments`	Update existing experiments
`update_keywords`	Update existing keywords
`update_labels`	Update existing labels
`update_seasonality_adjustments`	Update existing seasonality adjustments
`update_uet_tags`	Update existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Microsoft Ads campaigns performing this month?"

Keyword Analysis

"What are my top converting keywords on Bing?"

Generate Reports

"Generate a keyword performance report for the last 30 days"

Audience Performance

"Show me performance by age and gender demographics"

Geographic Analysis

"Which locations have the best ROAS?"

Supported Metrics

Metric	Description
Impressions	Total ad impressions
Clicks	Total ad clicks
CTR	Click-through rate
CPC	Cost per click
Conversions	Tracked conversions
ROAS	Return on ad spend
Quality Score	Keyword quality rating
Impression Share	Share of available impressions

Why Microsoft Ads MCP?

For Search Marketers

Bing insights - Often overlooked search channel
Lower CPCs - Typically cheaper than Google
Comprehensive reports - 10+ report types available

For B2B Marketers

LinkedIn targeting - Professional audience data
Decision makers - Job title and company targeting
Enterprise reach - Windows and Office users

For Agencies

Multi-account management - Handle client portfolios
Automated reporting - Generate any report type
Cross-platform comparison - Bing vs Google insights

Security & Privacy

Official Microsoft Advertising API - Direct integration with Microsoft's API
OAuth 2.0 - Secure Microsoft authentication

Pricing

The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Search Advertising MCP Servers

Google Ads MCP - Google search advertising
Google Search Console MCP - SEO analytics

B2B & Analytics MCP Servers

LinkedIn Ads MCP - B2B advertising
Google Analytics MCP - Website analytics

View All MCP Servers →

Resources

Support

Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: support@insightfulpipe.com

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Frequently asked questions

What is Microsoft Ads MCP by InsightfulPipe?

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

How do I install Microsoft Ads MCP by InsightfulPipe?

It runs as a remote server. In Claude Code: claude mcp add --transport http microsoft-ads-mcp-by-insightfulpipe 'https://microsoft-ads.insightfulmcp.com/'. For other clients, paste the JSON configuration from this page into their MCP settings.

Does Microsoft Ads MCP by InsightfulPipe need an API key?

Its registry entry lists no required key or secret. Some features may still need an account with the service it connects to.

Is Microsoft Ads MCP by InsightfulPipe open source?

Yes. Its code is on GitHub under the MIT license.

Who maintains Microsoft Ads MCP by InsightfulPipe?

It is published by Insightful-Pipe. AI.tn lists it but does not maintain or endorse it.

From the official MCP Registry. Listing is not an endorsement: review a server's code and permissions before giving it access to your data.

Server details

Listed in: Official MCP Registry
Publisher: Insightful-Pipe
Category: Marketing and sales
Runs: Remote
GitHub stars: ★ 0
License: MIT
Last commit: Oct 20, 2026
Open issues: 0
Version: 1.0.0
Published: Oct 21, 2026

com.insightfulpipe/microsoft-ads

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