Google Tag Manager MCP by InsightfulPipe
Hosted Google Tag Manager MCP server, with each action switched on or off per account.
Install
Add this to your client's MCP configuration (Claude Desktop: claude_desktop_config.json; Cursor: .cursor/mcp.json; VS Code and others use the same "mcpServers" shape).
claude mcp add --transport http google-tag-manager-mcp-by-insightfulpipe 'https://google-tag-manager.insightfulmcp.com/'{
"mcpServers": {
"google-tag-manager-mcp-by-insightfulpipe": {
"type": "http",
"url": "https://google-tag-manager.insightfulmcp.com/"
}
}
}Documentation
From the project's README on GitHub, refreshed weekly. Links open on GitHub.
Contents
Google Tag Manager MCP Server by Insightful Pipe
Connect Google Tag Manager to AI assistants: audit and manage tags, triggers, variables and workspaces.
Part of the Insightful Pipe MCP Server Collection — use Google Tag Manager from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).
MCP Server URL
https://google-tag-manager.insightfulmcp.com/What is Google Tag Manager MCP?
Google Tag Manager MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Audit and manage GTM containers: tags, triggers, variables, workspaces, and versions.
Installation
Claude
- Copy the MCP Server URL:
https://google-tag-manager.insightfulmcp.com/ - Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://google-tag-manager.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http google-tag-manager https://google-tag-manager.insightfulmcp.com/Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"google-tag-manager": {
"url": "https://google-tag-manager.insightfulmcp.com/"
}
}
}When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
61 actions: 37 read and 24 that make changes, 6 of them destructive and off by default.
Read Actions (37)
Show all 37 read actions
| Action | Description |
|---|---|
get_account | Fetch a single GTM account by id |
get_accounts | List all GTM accounts the authenticated user can access |
get_built_in_variables | List built-in variables enabled in the workspace |
get_client | Fetch a single server-side client |
get_clients | List server-side clients in a workspace |
get_container | Fetch a single container by id |
get_container_snippet | Get the install <script> snippet for a container |
get_containers | List containers in a GTM account |
get_destination | Fetch a single destination |
get_destinations | List destinations linked to a container |
get_environment | Fetch a single environment |
get_environments | List environments configured for a container |
get_folder | Fetch a single folder |
get_folder_entities | Return tags / triggers / variables that live inside a folder |
get_folders | List folders in a workspace |
get_gtag_config | Fetch a single Google Tag config |
get_gtag_configs | List Google Tag (gtag.js) configurations in a workspace |
get_latest_version_header | Fetch the most recent version header |
get_live_version | Fetch the version currently published to live |
get_tag | Fetch a single tag |
get_tags | List all tags in a workspace |
get_template | Fetch a single custom template |
get_templates | List custom templates in a workspace |
get_transformation | Fetch a single transformation |
get_transformations | List server-side transformations in a workspace |
get_trigger | Fetch a single trigger |
get_triggers | List all triggers in a workspace |
get_variable | Fetch a single variable |
get_variables | List user-defined variables in a workspace |
get_version | Fetch a single container version including all entities at that point in time |
get_version_headers | List lightweight version headers (id, name, entity counts) without full entity payloads |
get_workspace | Fetch a single workspace |
get_workspace_status | Show pending changes in a workspace and any merge conflicts vs the latest container version |
get_workspaces | List workspaces (staging areas) in a container |
get_zone | Fetch a single zone |
get_zones | List zones in a workspace |
lookup_container | Look up a container by its public id (e.g. GTM-XXXXXX) |
Actions That Make Changes (24)
Show all 24 write and destructive actions
| Action | Description |
|---|---|
create_folder | Create a folder for organizing workspace entities |
create_tag | Create a tag in a workspace |
create_trigger | Create a trigger in a workspace |
create_variable | Create a variable |
create_workspace | Create a new workspace (staging area) |
delete_folder | Delete a folder from a workspace |
delete_tag | Delete a tag from a workspace |
delete_trigger | Delete a trigger from a workspace |
delete_variable | Delete a user-defined variable from a workspace |
delete_workspace | Delete a workspace |
disable_built_in_variable | Disable one or more built-in variables in a workspace |
enable_built_in_variable | Enable one or more built-in variables in the workspace by passing their type names as a comma-separated query value or repeated 'type' params |
move_entities_to_folder | Move tags / triggers / variables into a folder |
quick_preview_workspace | Generate a debug-mode preview of a workspace without saving it as a version |
resolve_conflict | Resolve a merge conflict surfaced by sync_workspace by picking which side wins for a given entity |
revert_folder | Discard a folder's uncommitted workspace changes |
revert_tag | Discard a tag's uncommitted workspace changes, reverting it to the live container state |
revert_trigger | Discard a trigger's uncommitted workspace changes |
revert_variable | Discard a variable's uncommitted workspace changes |
sync_workspace | Pull the latest container changes into a workspace, surfacing conflicts that need manual resolution |
update_folder | Update a folder |
update_tag | Update a tag |
update_trigger | Update a trigger |
update_variable | Update a variable |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
"List all tags in my container's default workspace""Which triggers are not used by any tag?""Create a GA4 event tag for form submissions"Pricing
The Google Tag Manager MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Ready-Made Skills and Prompts
- Claude skills for measurement and analytics — ready-made skills that run on your connected data
Explore More MCP Servers by Insightful Pipe
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.
Resources
Support
- Documentation: insightfulpipe.com/docs
- All MCP Servers: insightfulpipe.com/mcp-servers
- Email: support@insightfulpipe.com
Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →
License
MIT License - see LICENSE for details.
Frequently asked questions
What is Google Tag Manager MCP by InsightfulPipe?
Hosted Google Tag Manager MCP server, with each action switched on or off per account.
How do I install Google Tag Manager MCP by InsightfulPipe?
It runs as a remote server. In Claude Code: claude mcp add --transport http google-tag-manager-mcp-by-insightfulpipe 'https://google-tag-manager.insightfulmcp.com/'. For other clients, paste the JSON configuration from this page into their MCP settings.
Does Google Tag Manager MCP by InsightfulPipe need an API key?
Its registry entry lists no required key or secret. Some features may still need an account with the service it connects to.
Is Google Tag Manager MCP by InsightfulPipe open source?
Yes. Its code is on GitHub under the MIT license.
Who maintains Google Tag Manager MCP by InsightfulPipe?
It is published by Insightful-Pipe. AI.tn lists it but does not maintain or endorse it.
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