DataForSEO MCP by InsightfulPipe
Hosted DataForSEO MCP server for Claude, ChatGPT and Cursor, with each action switched per account.
Install
Add this to your client's MCP configuration (Claude Desktop: claude_desktop_config.json; Cursor: .cursor/mcp.json; VS Code and others use the same "mcpServers" shape).
claude mcp add --transport http dataforseo-mcp-by-insightfulpipe 'https://dataforseo.insightfulmcp.com/'{
"mcpServers": {
"dataforseo-mcp-by-insightfulpipe": {
"type": "http",
"url": "https://dataforseo.insightfulmcp.com/"
}
}
}Documentation
From the project's README on GitHub, refreshed weekly. Links open on GitHub.
Contents
DataForSEO MCP Server by Insightful Pipe
Connect DataForSEO to AI assistants: SERP, keyword, backlink and AI search visibility data.
Part of the Insightful Pipe MCP Server Collection — use DataForSEO from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).
MCP Server URL
https://dataforseo.insightfulmcp.com/What is DataForSEO MCP?
DataForSEO MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Access SERP results, backlink analysis, keyword research, domain analytics, on-page SEO audits, content analysis, and AI optimization insights.
Installation
Claude
- Copy the MCP Server URL:
https://dataforseo.insightfulmcp.com/ - Open Claude Connectors Settings
- Scroll to the bottom and click Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://dataforseo.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http dataforseo https://dataforseo.insightfulmcp.com/Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{
"mcpServers": {
"dataforseo": {
"url": "https://dataforseo.insightfulmcp.com/"
}
}
}When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
82 actions: 82 read, 0 write.
Read Actions (82)
Show all 82 read actions
| Action | Description |
|---|---|
ai_opt_chatgpt_locations | Get available locations for ChatGPT scraping |
ai_opt_chatgpt_scraper | Scrape ChatGPT responses for specific queries |
ai_opt_kw_locations_and_languages | Get available locations and languages for AI optimization keyword data |
ai_opt_kw_search_volume | Get AI-optimized keyword search volume data reflecting usage in AI LLMs |
ai_opt_llm_mentions_aggregated | Get aggregated LLM mentions metrics for keyword/domain mentions |
ai_opt_llm_mentions_cross_aggregated | Get cross-aggregated LLM mentions metrics across domains |
ai_opt_llm_mentions_filters | Get available filter fields and operators for LLM Mentions endpoints |
ai_opt_llm_mentions_locations | Get available locations and languages for LLM mentions |
ai_opt_llm_mentions_search | Search for LLM mentions of domains or keywords across AI platforms |
ai_opt_llm_mentions_top_domains | Get top domains mentioned in LLM responses |
ai_opt_llm_mentions_top_pages | Get top pages mentioned in LLM responses |
ai_opt_llm_models | List available LLM models for AI optimization analysis |
ai_opt_llm_response | Get structured LLM response from a specific AI model |
backlinks_anchors | Get anchor text data for backlinks pointing to a target |
backlinks_available_filters | Get available filter fields and operators for Backlinks endpoints |
backlinks_backlinks | Get a list of backlinks for a domain, subdomain, or page |
backlinks_bulk_backlinks | Get backlink counts in bulk for multiple targets |
backlinks_bulk_new_lost_backlinks | Track new and lost backlinks in bulk for multiple targets |
backlinks_bulk_new_lost_referring_domains | Track new and lost referring domains in bulk |
backlinks_bulk_pages_summary | Get pages summary data in bulk |
backlinks_bulk_ranks | Get domain rank data in bulk for multiple targets |
backlinks_bulk_referring_domains | Get referring domain counts in bulk for multiple targets |
backlinks_bulk_spam_score | Get spam scores in bulk for multiple targets |
backlinks_competitors | Find competitor domains by shared backlink profiles |
backlinks_domain_intersection | Find common referring domains between multiple targets |
backlinks_domain_pages | Get pages with backlinks on a domain |
backlinks_domain_pages_summary | Get a summary of pages with backlinks on a domain |
backlinks_page_intersection | Find common backlinks between multiple pages |
backlinks_referring_domains | Get referring domains pointing to a target |
backlinks_referring_networks | Get referring networks (IP ranges) for backlinks |
backlinks_summary | Get a backlinks summary overview for a domain/subdomain/page |
backlinks_timeseries_new_lost_summary | Get new and lost backlinks data over time |
backlinks_timeseries_summary | Get historical backlink data over time |
business_listings_available_filters | Get available filter fields and operators for Business Listings endpoints |
business_listings_search | Search business listings on Google Maps by name, category, or location |
content_analysis_phrase_trends | Analyze phrase trends and popularity in content over time |
content_analysis_search | Search content mentions and citations for a keyword with sentiment analysis |
content_analysis_summary | Get an overview of content citation data for a keyword |
domain_technologies | Detect technologies used on a domain (CMS, analytics, frameworks, etc.) |
domain_technologies_available_filters | Get available filter fields and operators for Domain Technologies endpoints |
domain_whois_available_filters | Get available filter fields and operators for WHOIS endpoints |
domain_whois_overview | Get WHOIS data enriched with backlink stats, ranking, and traffic info |
kw_dataforseo_trends_demography | Get demographic breakdown for keyword trends |
kw_dataforseo_trends_explore | Explore DataForSEO Trends data for keyword popularity over time |
kw_dataforseo_trends_subregion_interests | Get subregion interest data for keyword trends |
kw_google_ads_locations | List available locations for Google Ads keyword data |
kw_google_ads_search_volume | Get search volume, CPC, and competition data from Google Ads for specified keywords |
kw_google_trends_categories | Get available Google Trends categories |
kw_google_trends_explore | Explore Google Trends data for keywords |
labs_available_filters | Get available filter fields and operators for DataForSEO Labs endpoints |
labs_bulk_keyword_difficulty | Get keyword difficulty scores in bulk for up to 1000 keywords |
labs_bulk_traffic_estimation | Get bulk traffic estimation for up to 1000 domains |
labs_competitors_domain | Find competitor domains based on shared organic keywords with ranking and traffic overview |
labs_domain_intersection | Find common keywords between multiple domains |
labs_domain_rank_overview | Get ranking and traffic data from organic and paid search for a domain |
labs_historical_keyword_data | Get historical keyword data over time |
labs_historical_rank_overview | Get historical domain ranking data over time |
labs_historical_serp | Get historical Google SERPs collected within a specified time frame for a keyword |
labs_keyword_ideas | Generate relevant keyword ideas based on seed keywords |
labs_keyword_overview | Google keyword overview: CPC, competition, search volume, search intent, monthly searches |
labs_keyword_suggestions | Get long-tail keyword suggestions based on a seed keyword |
labs_keywords_for_site | Get keywords for which a domain or page ranks in Google organic results |
labs_page_intersection | Find common keywords between multiple pages |
labs_ranked_keywords | Get all keywords a domain ranks for with positions and traffic estimates |
labs_related_keywords | Get keywords related to a seed keyword with search volume and SERP data |
labs_relevant_pages | Find the most relevant pages for specified keywords |
labs_search_intent | Analyze search intent for a list of keywords (informational, navigational, commercial, transactional) |
labs_serp_competitors | Find competitors in SERP for specific keywords |
labs_subdomains | Get subdomains of a target domain with ranking data |
labs_top_searches | Get top searches by volume in a region |
onpage_content_parsing | Parse and analyze webpage content for SEO metrics |
onpage_instant_pages | Get instant page crawl results with on-page SEO metrics and optimization details |
onpage_lighthouse | Get Google Lighthouse performance, accessibility, SEO, and best practices scores |
serp_bing_organic | Get organic Bing SERP results for a keyword |
serp_google_organic | Get organic Google SERP results for a keyword |
serp_locations | List available locations for SERP queries |
serp_yahoo_organic | Get organic Yahoo SERP results for a keyword |
serp_youtube_locations | List available locations for YouTube SERP queries |
serp_youtube_organic | Get organic YouTube search results for a keyword |
serp_youtube_video_comments | Get YouTube video comments |
serp_youtube_video_info | Get detailed YouTube video information (metadata, stats, description) |
serp_youtube_video_subtitles | Get YouTube video subtitles/captions |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
"What's the US search volume for "google ads mcp"?""Get a backlink summary for example.com""Which domains are mentioned most in AI answers about "project management software"?"Pricing
The DataForSEO MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Ready-Made Skills and Prompts
- Claude skills for SEO and marketing — ready-made skills that run on your connected data
Explore More MCP Servers by Insightful Pipe
Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.
Resources
Support
- Documentation: insightfulpipe.com/docs
- All MCP Servers: insightfulpipe.com/mcp-servers
- Email: support@insightfulpipe.com
Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →
License
MIT License - see LICENSE for details.
Frequently asked questions
What is DataForSEO MCP by InsightfulPipe?
Hosted DataForSEO MCP server for Claude, ChatGPT and Cursor, with each action switched per account.
How do I install DataForSEO MCP by InsightfulPipe?
It runs as a remote server. In Claude Code: claude mcp add --transport http dataforseo-mcp-by-insightfulpipe 'https://dataforseo.insightfulmcp.com/'. For other clients, paste the JSON configuration from this page into their MCP settings.
Does DataForSEO MCP by InsightfulPipe need an API key?
Its registry entry lists no required key or secret. Some features may still need an account with the service it connects to.
Is DataForSEO MCP by InsightfulPipe open source?
Yes. Its code is on GitHub under the MIT license.
Who maintains DataForSEO MCP by InsightfulPipe?
It is published by Insightful-Pipe. AI.tn lists it but does not maintain or endorse it.
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