Microsoft Advertising (Bing Ads)

Microsoft Advertising MCP server

Bring your Microsoft Advertising accounts into your MCP client.

Read campaigns, targeting and reports through the Bing Ads API, and prepare changes for explicitly selected accounts.

Watch the film · What's new · Install · Tool reference · Try hosted getmcpads

Play the 45-second film

The film shows hosted getmcpads with sample data. Its MCP Apps, from creative galleries and alerts to Google Sheets exports and bulk launches, belong to the hosted product. This repository provides the standalone native API tools.

20 read tools · 23 write tools, disabled by default.

Run locally with your own Microsoft Advertising credentials and a client that supports stdio MCP, such as Claude Desktop, Claude Code or Cursor. Your requests go directly to the Bing Ads API. For managed connections, including supported ChatGPT setups, use the hosted option.

What's new

v1.0.0: First standalone release · October 23, 2026

• First standalone release, ported from the native Microsoft Advertising tools of the getmcpads gateway at revision 3e1c2c8.
• 20 read tools: account discovery, campaigns, ad groups, ads, keywords, targeting, audiences, UET tags, conversion goals, media, videos, Performance Max asset groups, image inventory, write and report schemas, and asynchronous reports.
• 23 write tools, disabled by default: create and update campaigns, ad groups, ads, keywords and audiences, targeting criteria, asset groups, UET tags and conversion goals, renames, image upload and video import. Every write previews unless confirm: true; new entities are created Paused.
• Credentials come from BING_ADS_* environment variables. Access tokens are renewed from the refresh token in memory only.
• Explicit account allowlist with an owning-customer check, fixed API and token hosts, no redirects, timeouts, bounded responses and credential redaction.
• Requires Node.js 22.23.4, 24.22.1, 26.12.1 or a newer release of those lines, and warns on stderr otherwise.

Full changelog · All releases

Source synchronization: SOURCE_SYNC.md.

Upgrade notes

Requires Node.js 22.23.4, 24.22.1, 26.12.1 or a newer release of those lines. These releases carry the October 2026 security fixes; the server prints a warning on stderr when started on an older one. CI covers Node 22, 24 and 26. Writes remain optional and require explicit confirmation. Hosted creative integrations and MCP Apps UI are outside this release.

Install this release

This is a GitHub source release. npm and MCP Registry versions are published separately. The commands below select this exact version; unpinned npx examples later in this document select the version currently available on npm.

git clone --branch v1.0.0 --depth 1 https://github.com/get-mcp-ads/bing-ads-mcp-server.git
cd bing-ads-mcp-server
npm ci
npm run build

Configure your MCP client to run node with the absolute path to dist/cli.js and the credentials documented below. Once the package is on npm, the client can run it with npx:

{
  "mcpServers": {
    "microsoft-advertising": {
      "command": "npx",
      "args": ["-y", "@getmcpads/bing-ads-mcp-server"],
      "env": {
        "BING_ADS_DEVELOPER_TOKEN": "your-developer-token",
        "BING_ADS_CLIENT_ID": "your-app-client-id",
        "BING_ADS_REFRESH_TOKEN": "your-refresh-token",
        "BING_ADS_CUSTOMER_ID": "1234567",
        "BING_ADS_ACCOUNT_IDS": "7654321"
      }
    }
  }
}

npm run doctor reports which variables are set, without printing their values, and checks the Node.js release.

Managed connection: use Microsoft Advertising with hosted getmcpads. Connect your account, select the data your assistant may access and use the hosted MCP connection. See the site for current features and plans.

Configuration

Provide these environment variables through the client's secret configuration:

Microsoft documents each step: get a developer token, register an application, request user consent and get access and refresh tokens, including the Google identity variant. Use the numeric account ID, not the eight-character account number shown in the web app.

This package accepts a refresh token; it does not run an OAuth browser flow. It renews access tokens a minute before they expire and keeps them, and any rotated refresh token, in memory only. Microsoft can invalidate a refresh token at any time, for example after a password change. A refresh token issued to a public app is only guaranteed to refresh on the device that obtained it. When a refresh fails, obtain a new token and restart the server.

Safety and coverage

Writes preview by default. Review the exact account, target and parameters before repeating the call with confirm: true. Campaigns, ad groups, ads, keywords and asset groups are created Paused. Conversion goals are created Paused and excluded from bidding. Setting Status to Active can start spending, and previews flag it with activationMaySpend. Do not retry a write automatically when its result is uncertain. Read the account and reconcile it first. A confirmed call that returns applied: "partial" applied some items and refused others. Only accounts in BING_ADS_ACCOUNT_IDS are reachable. Account discovery returns only those accounts. Before data is returned or changed, the server reads the account and stops unless Microsoft reports the configured customer as its owner. Unknown arguments are rejected. Native REST fields, report columns and units are preserved. Report values stay strings as Microsoft wrote them, in account currency units. 64-bit IDs stay exact. Reports are asynchronous: bing_get_insights returns a receipt that bing_get_report polls. A receipt is valid for one hour in the server process that issued it. A report returns at most 2,000 rows. Microsoft applies per-user and per-account call limits. Error 117 means the call rate was exceeded; wait for the window to reset.

This server exposes a reviewed subset of the Campaign Management, Customer Management and Reporting services. It does not include billing, bulk upload or Ad Insight operations, account sharing across customers, or change history. Native media reads and writes are included. Hosted creative galleries, visual editors and MCP Apps UI are excluded. Use tools/list or server-card.json for exact schemas and the Microsoft Advertising API reference for provider details.

Microsoft's own MCP server

Microsoft publishes a Microsoft Advertising MCP server, documented on Microsoft Learn: setup guide, tools and use cases. In June 2026, Microsoft announced that the server was expanding to an open pilot with read-only access.

The differences below come from those pages, as of October 23, 2026.

Hosted option

getmcpads for Microsoft Advertising manages the hosted connection and account selection. Hosted and source releases can differ. Contact: hello@getmcpads.com.

Development

npm run typecheck
npm run lint
npm run build
npm test
npm run catalog

All tests run offline with synthetic responses. No live account is changed.

Tools

Every tool is listed below. See server-card.json for complete parameter and output schemas. The bing-ads://guide resource returns the same coverage, safety and limitation notes as bing_get_setup_guide.

20 read tools

23 write tools

Disabled by default. Calls preview unless explicitly confirmed. Check the configuration and exact schema before use.

1 resource

License

Apache License 2.0. See NOTICE.

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Maintained by Emmanuel at getmcpads. Questions: hello@getmcpads.com.